Assistant Director of Sales and Marketing

Full-time | Hospitality |  Johor Bahru

Due date: 8 May 2018

Main Responsibilities:

  • Achieve a weekly / monthly Key Performance Indicators (KPIs) of sales meetings and new accounts.
  • Achieve an annual set of Revenue Targets.
  • Maintain responsibility of selected key accounts.
  • Be proactive with locating new business through the appropriate media.
  • Work with Director of Sales and Marketing to train new / existing members of the Sales and Marketing department.
  • Negotiate effectively in order to achieve an overall high .
  • Proactively drive revenue and secure business.
  • Ensure efficient administration of the department is taking place to support all sales activities.
  • Optimize room utilization by assessing the demand and supply for accommodation.
  • Manage special projects under the direction of Director of Sales & Marketing.
  • Handling more key COP Accounts and Consortia Accounts.
  • Assisting Director of Sales & Marketing in administrative/submission of reports – sales minutes/Balance Scorecard
  • Assisting in Forecasting/budgeting.
  • Co-lead with Director of Sales and Marketing to complete special projects when required.
  • Maintain an open and frequent communication between other departments and other properties.


  • At least 5 – 7 years of sales experience in the hospitality industry.
  • Must have held the role of Assistant Director of Sales and Marketing in an upscale hotel or serviced apartment/residence for a minimum of 2 years with working knowledge of yield management, distribution channel and forecasting skills.
  • Effective leadership and coaching skills.
  • Excellent people and communication skills.
  • Literacy in travel and operating software applications.
  • Knowledge of online marketing.
  • Diploma in Hotel Management or its equivalent.
  • Experience in pre-opening is an advantage.

Questions for the candidates:

Question 1

Describe the work environment in which you will most effectively be able to contribute.

Question 2

Rate your communication skills on a scale of 1 to 10 with 10 representing excellent communication skills. Drawing on your past work experiences, give me three examples that demonstrate that the number you selected is accurate.

Question 3

What didn't you get a chance to include on your résumé?

Company Profile:

Capri by Fraser Johor Bahru

(Registration No. 957513-U)
Capri by Fraser is situated in the heart of Johor Bahru and in the vicinity of commercial, transportation, entertainment, shopping, dining and lifestyle establishment. They will nurture you to the fullest of your abilities, grooming you with structured training programmes and giving you exposure to the world’s best practices.