Area Director of Sales and Marketing (Hotel)

Full-time | Hospitality |  Kuala Lumpur

Main Responsibilities:

  • Acute business acumen with the ability to lead teams and drive results.
  • Responsible for Room sales of the hotel, as well as managing the effectiveness of Sales and Marketing Team.
  • Lead and direct sales teams in meeting business objectives of the hotels.
  • Budgeting for monthly rooms revenues,
  • Maximization of various market segmentation and its distribution channels.
  • Ensuring the overall effectiveness in implementation of the sales and marketing strategies.
  • Develop Annual Sales and Marketing Plan in accordance to budget approved by Management.
  • Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
  • Monitor sales coverage through precise planning in sales territory of respective sales persons.
  • Develop Annual Sales and Marketing Plan in accordance to budget approved by Management.
  • Set sales targets for Sales Managers on a quarterly basis and monitoring the progress of individual sales persons.
  • Develop Marketing Programs for Corporate Segments.
  • Full understanding of SOP (standard operating procedure) of the cluster of hotels.
  • Produce Month End Reports to Area General Manager, reporting on monthly achievements, action plans and forecast for the next three months, citing necessary strategies to be   taken.
  • Rate administration (all segments) in accordance to approved rate structures.
  • Supervise the corporate segment’s performance via on-the-job sales training, joint calls, entertainment, sales blitz exercises and participation in direct sales activities.
  • Service own portfolio of foreign accounts in line with division of overseas markets.
  • Organize activities in promoting client loyalty.
  • Conduct regular briefings with commercial sales team to update on sales calls, clients’ feedback and review problem areas.
  • Set and negotiate contracted rates for wholesalers, tour operators, travel agencies and airlines.
  • Possess knowledge of hotel and competitive markets.
  • Chair regular daily/monthly sales and marketing meeting for the hotels.
  • Attend the meetings requested by management office/respective departments.
  • Responsible for day-to-day running of Sales & Marketing Department, authorizing on purchases related directly to operation of Sales and Marketing Department.
  • Participate in sales trips, trade fairs and convention events.
  • Revise and complete sales team performance evaluations.
  • Develop new opportunities, review of accounts and promotional programs etc.
  • Review and approve rates, upgrades and complimentary request from sales managers.
  • Manage/direct all advertising, public relations and promotional activities.
  • Possess extensive knowledge of revenue management.
  • Thorough knowledge of local laws governing employment opportunities, occupational safety and health and labour relations.
  • Undertakes any other duties as may be assigned by his/her superiors diligently and professionally.


  • Candidate must possess at least Professional Degree/Diploma in Hospitality/Tourism/Hotel Management or equivalent.
  • Required language(s): English, Bahasa Malaysia and Chinese.
  • At least 8 to10 years of working experience in the hotel field is required for this position.
  • Preferably Manager specializing in Hotel Sales – Corporate or equivalent.

Questions for the candidates:

Question 1

Describe the work environment in which you will most effectively be able to contribute.

Question 2

Rate your communication skills on a scale of 1 to 10 with 10 representing excellent communication skills. Drawing on your past work experiences, give me three examples that demonstrate that the number you selected is accurate.

Question 3

What three character traits would your friends use to describe you? Explain why.

Company Profile:

Far East Hospitality Holdings Pte Ltd (Far East Hospitality)

(Registration No. 183034-W)
With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizable overseas network. It now has a combined portfolio of more than 13,000 rooms under management across more than 80 hotels and serviced residences in eight countries – Australia, China, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore.